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Analytics

CoStar with STR Benchmark

CoStar with STR Benchmark is hotel market-benchmarking software built on STR data. It compares a hotel's occupancy, average daily rate and revenue per available room with an agreed competitive set, and now brings revenue, expense, profit and wider property-market information into the CoStar platform.

Last reviewed 8 October 20260 verified public evidence records
Public-source listingThis product is listed using publicly available information and should be verified directly with the supplier before it is relied upon.
Commercial disclosureEffective Hospitality does not charge suppliers for placement in Shortlist and does not receive placement fees. No introduction-fee agreement is currently recorded for this supplier. Commercial relationships do not influence inclusion, positioning, fit scores or recommendations.

The assessment

What stands out

Strengths

Industry-standard room-performance benchmarking. STR measures are widely used by hotel owners, operators, brands and investors.

Large directly sourced sample. CoStar states coverage of 94,000 hotels and 12 million rooms.

Competitive-set context. Hotels can see whether performance changes reflect their own operation or the wider market.

Broader lifecycle information. The CoStar platform can connect operating benchmarks with market, ownership and property insights.

Worth knowing

A competitive-set benchmark is only useful if the set is genuinely comparable. Location, market level, service, facilities and trading pattern can make a superficially nearby hotel a poor comparator.

STR explains what happened relative to the market; it does not set prices, fix distribution or replace revenue-management judgement. Hotels must investigate the reasons behind changes.

Data sharing and confidentiality rules matter. Confirm participation requirements, reporting delay, suppression rules, licence scope and which profit or expense measures are actually included in the proposed package.

Operational fit

Where it fits

  • Compare occupancy, average daily rate and revenue per available room with a competitive set.
  • Track market-share and ranking changes over time.
  • Add expense and profit context where the selected CoStar package supports it.
  • Support revenue, ownership and investment discussions with market evidence.

Best suited for

Hotels, groups, owners and revenue teams wanting a recognised comparison of room and market performance against a carefully selected competitive set.

May not suit

Properties without a credible competitive set, teams seeking automated pricing decisions, and operators expecting benchmarking alone to diagnose operational causes.

What it supports

Key capabilities

Reporting and analysis

Native

Stack compatibility

Connects with

SystemSupportDirectionData exchanged
CloudbedsUnknownUnknownDetails available from the suppliers