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Guest Experience

ReviewPro Reputation by Shiji

ReviewPro Reputation by Shiji helps hotels collect, understand and act on guest feedback. It brings public reviews and hotel surveys together, analyses sentiment, benchmarks performance and supports review responses and follow-up actions. Other Shiji products, including Daylight PMS and guest communications, are separate products and should not be assumed to be included.

Last reviewed 8 October 20261 verified public evidence record
Independently reviewed by Effective HospitalityEffective Hospitality has reviewed this product. Evidence labels identify which individual claims we assessed and which are supplier statements.
Commercial disclosureEffective Hospitality does not charge suppliers for placement in Shortlist and does not receive placement fees. No introduction-fee agreement is currently recorded for this supplier. Commercial relationships do not influence inclusion, positioning, fit scores or recommendations.

Independent perspective

Our review

ReviewPro brings online reviews, guest surveys and reporting together, allowing a hotel team to read, route and respond from one place. PMS-linked survey information can help identify patterns by guest segment or room type. Named UK group examples in our recorded assessment support its use beyond very large chains. We see the main benefit where feedback volume has outgrown one person’s inbox.

Our main reservation is the setup and continuing effort. Our demonstration rated onboarding as moderate rather than effortless, and the survey module was expected to take several weeks. Public reviewers describe inflexible templates, while AI-drafted responses still need editing. These are separate from the value of centralising feedback once the process is established. Pricing, contract terms and hosting arrangements were not fully confirmed in the review.

We would test survey design, response editing and departmental follow-up with the people who will use it daily. Obtain the complete price, data processing arrangements and exit terms before committing.

Our verdict

We recommend considering ReviewPro for mid-sized hotels and small groups with substantial feedback volume and someone to manage it. It is less suited to a small property needing only straightforward monitoring and replies. Its depth should earn its cost through a better guest-feedback process.

The assessment

What stands out

Strengths

Built specifically for hotel feedback. ReviewPro combines reviews, surveys and hospitality-focused sentiment analysis rather than adapting a general social listening tool.

Useful across hotel groups. Hotels can compare properties, departments, guest segments and competitors using consistent measures.

Turns comments into operational priorities. Case management and alerts can help teams assign and follow up recurring service issues.

Broad feedback coverage. Shiji states that the product gathers reviews from more than 80 sources and supports multiple languages.

Worth knowing

ReviewPro Reputation is a reputation and guest-feedback product, not a PMS or CRM. Confirm which survey, case-management, response and reporting modules are included.

The value depends on managers acting on the findings. Collecting more feedback will not improve guest experience unless responsibilities and follow-up processes are clear.

Hotel Tech Report feedback is positive overall, while recurring concerns include slow performance, limited template flexibility, localisation, sentiment accuracy, integration gaps and uneven onboarding. Capterra, G2 and Trustpilot samples are too small to support a reliable rating, but their individual concerns remain useful evidence.

Operational fit

Where it fits

  • Bring public reviews and hotel surveys into one workspace.
  • Identify recurring guest-experience themes by department or property.
  • Benchmark reputation against competitors and other hotels in a group.
  • Assign and monitor follow-up actions arising from guest feedback.

Best suited for

Hotels and groups that receive substantial review and survey volume and need a consistent way to track sentiment, compare properties and turn feedback into operational action.

May not suit

Very small properties with limited feedback volume, or teams that do not have the time and ownership needed to investigate and act on the issues the platform identifies.

What it supports

Key capabilities

Guest surveys

Native

Review management

Native

Multi-property management

Native

Stack compatibility

Connects with

SystemSupportDirectionData exchanged
Duetto GameChangerSupportedUnknownDetails available from the suppliers
IDeaS G3 RMSSupportedUnknownGuest feedback and reputation data into the revenue management system
Runnr.aiSupportedUnknownDetails available from the suppliers
Newhotel Cloud PMSSupportedUnknownDetails available from the suppliers
hotelkitUnknownUnknownDetails available from the suppliers
For-Sight CRM & MarketingUnknownUnknownDetails available from the suppliers

Evidence

What this assessment is based on

Verified sourcemedium confidence · capability: guest_surveys

Editorial workflow-quality assessment: 4/5 for Guest surveys. The recorded reviews identify a specific operational strength. Based on product-specific public review themes. This is not the supplier's overall star score. Implementation effort and commercial terms are assessed separately.

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