CRM
Loyco
Loyco is a white-label loyalty and guest-data platform for hotels, hostels and hospitality groups. It provides member profiles, points and benefits, targeted email and text campaigns, segmentation, reports and optional guest-data capture through Wi-Fi or website tools. Published PMS connections allow membership information and benefits to form part of the hotel journey.
Independent perspective
Our review
Loyco gives an independent hotel a branded loyalty scheme that guests can join through a web page without downloading an app. Reception can recognise members and apply benefits at check-in. The Mews connection recorded in our assessment includes a two-way flow and loyalty value posting against the bill. We see a clear purpose for a Mews property that wants a more structured approach to repeat direct business.
Our main reservation is the long-term cost and commitment. The recorded terms include a twelve-month minimum, rolling six-month renewals and six calendar months’ notice, with the remaining term payable on early exit. Wi-Fi capture and additional connections cost extra. Pricing in Norwegian kroner also exposes a UK property to currency movements and the recorded annual index increase.
We would agree the full multi-year cost, cancellation process, support coverage and security position before signing. Our review did not establish a comparable UK customer reference. A property should also decide what membership actually gives a guest and who will manage the offers.
Our verdict
We recommend considering Loyco for an ambitious independent or small group committed to loyalty over several years. It is less suited to an operator wanting an inexpensive first experiment or data capture included in one simple price. The scheme needs a repeat-stay strategy behind it.
The assessment
What stands out
Strengths
Designed for hospitality loyalty. The platform brings member profiles, benefits, campaigns, segmentation and reporting into a hotel-focused service.
Connects loyalty with hotel operations. Published connections include Mews, Opera Cloud, Protel Air, Stayntouch and VisBook, although functionality differs by system.
Does not require a consumer app. A branded member portal can make joining and checking benefits simpler for guests.
Has relevant multi-property examples. Supplier case studies show live schemes across Nordic hotel groups and a newer travel-pass deployment for a multi-property hostel operator.
Worth knowing
Most published evidence comes from Loyco and its customers, with no substantial independent review corpus on the main hotel and software platforms. Supplier claims about direct-booking, spend and repeat-stay improvements should be tested against comparable customer references.
Integration depth varies. Mews has a public marketplace listing, while other PMS and booking-engine workflows should be demonstrated using the hotel's actual stack. Confirm how profiles are matched, how benefits are earned and redeemed, and what happens when records conflict.
The strongest published references remain outside the UK. Pricing, optional Wi-Fi capture, additional integrations, messaging costs, contract length, currency exposure, data export and consent responsibilities should be compared using the complete proposed setup.
Operational fit
Where it fits
- Create branded member profiles, tiers, points, benefits and rewards.
- Segment guests and run targeted email or text campaigns.
- Show membership information in supported hotel-system workflows.
- Measure member activity, direct-booking behaviour and campaign performance.
Best suited for
Independent hotels and small or mid-sized groups that want a branded loyalty scheme connected to guest profiles and have the marketing capacity to create benefits and campaigns guests genuinely value.
May not suit
Properties expecting loyalty to improve direct bookings without ongoing campaigns and benefits, buyers requiring extensive UK references, and hotels whose required PMS or booking workflow cannot be demonstrated end to end.
What it supports
Key capabilities
Guest portal
Native
Loyalty and repeat business
Native
Independent public feedback
What customers say
No public review details could be located for this product in the sources checked. Supplier information alone does not demonstrate customer results; any EHM assessment is shown separately.
Stack compatibility
Connects with
| System | Support | Direction | Data exchanged |
|---|---|---|---|
| Mews | Supported | Two Way | Guest data from the reception system into the member profile, Loyalty points posted back into the reception system as an external payment method, Member rates and redemptions published to the member portal, Guest Profiles |
Evidence
What this assessment is based on
Editorial workflow-quality assessment: 4/5 for Loyalty and repeat business. The recorded reviews identify a specific operational strength. Based on EHM published assessment. This is not the supplier's overall star score. Implementation effort and commercial terms are assessed separately.