CRM
Hotelinking
Hotelinking is a hotel-group platform for guest data, WiFi access, online check-in and check-out, payments, communication, loyalty and direct-booking activity. It connects information from the PMS, WiFi, CRM and booking engine so groups can build richer guest profiles and automate parts of the journey.
The assessment
What stands out
Strengths
Connects guest data across touchpoints. PMS, WiFi, CRM and booking activity can contribute to a fuller profile.
Covers arrival and marketing use cases. The platform includes digital check-in, guest communication, loyalty and direct-booking tools.
Designed for groups. Hotelinking publishes more than 1,000 hotels and over 120 active integrations.
Useful WiFi data capture. The captive portal can identify accompanying guests who may not appear as the lead booker in the PMS.
Worth knowing
Hotel Tech Report's 4.0 score is based on only three reviews of the WiFi captive-portal product, including one poor review. It is too small to represent the full current platform reliably.
The product now covers several areas. Buyers should separate GuestMaker, DeskForce, WiFi, CRM, marketing and other modules in the proposal rather than assuming all functions are included.
Guest data, WiFi capture and marketing require careful consent, privacy, retention and preference management. Confirm what is written back to the PMS or CRM, how duplicate profiles are handled and how guests withdraw consent.
Operational fit
Where it fits
- Capture and enrich guest profiles through connected PMS and WiFi data.
- Support online check-in, check-out and selected payment steps.
- Automate guest communication and loyalty activity.
- Use cleaner guest data to support repeat and direct bookings.
Best suited for
Hotel groups wanting to connect WiFi, arrival and guest-profile data with communication, loyalty and direct-booking activity.
May not suit
Single properties needing one simple messaging tool, and organisations without clear ownership of privacy, CRM data quality and marketing automation.
What it supports
Key capabilities
CRM and segmentation
Native
Independent public feedback
What customers say
Limited feedback: only a small number of product-specific reviews were located. These are individual experiences, rather than established patterns.
Reported benefits
- The small, older sample values collecting guest details through Wi-Fi and using them for loyalty messages. One reviewer praises easy setup and value.
Reported drawbacks
- One older reviewer asks for better filtering when exporting guest data. Another questions the future value of Wi-Fi capture as mobile data becomes more common.
Hotel Tech Report ↗ · 4/5 · 3 reviews · Checked 13/10/2026
Only three reviews, roughly five to six years old, were located for the Wi-Fi/direct booking product. These are individual historical comments, not a reliable current consensus.
Stack compatibility
Connects with
| System | Support | Direction | Data exchanged |
|---|---|---|---|
| Mews | Unknown | Unknown | Details available from the suppliers |